NATURAL BEAUTY

When I was pregnant I wanted to keep wearing lipstick, as it is a daily source of strength and glamour for me. I am just as exacting about what I put on my skin as I am about what I eat, so I started to look into the formulations of my favourite makeup essentials. I don’t need to tell you what I found – many other women have found the same thing.

Without compromising on my health and especially the health of my child, I started to design my own lipsticks with the purest ingredients possible.

Developing colours using tinctorial plants emerged as the obvious choice, as much for their poetic back story as for their incredible biological properties.

I embarked on a search for tinctorial plants that have been used for millennia and the story of these plants inspired me to create a new paradigm in natural cosmetics.

ÉLODIE

Élodie, who created LE ROUGE FRANÇAIS, is a biotechnology engineer with a love of entrepreneurship and art history. She started creating her cosmetics brand in October 2018 after 18 months of R&D.